I like getting things done rather quickly – but I also like doing things properly. Getting these two things in balance when it comes to working with the internet can be a very tricky business.
I’m a founder of ed.space (www.edspace.ws) – an attempt to bring together movers and shakers to make a significant difference to the learning experiences of children and young people. Late last year, I hooked up with an entrepreneur friend and gave birth to the idea of “ed.space 24″ – a 24-hour global online education conference. Great! Now I can use the viral power of Facebook to attract a few thousand participants.
How hard can a Facebook page be afterall?
Well there’s a lot of learning to do about the Facebook platform (thank you Robert Grant at www.crowdconversion.com) – but then … I need pictures (install Jing, learn Gimp, upload to Flickr), movies (learn to edit in iMovie, upload to YouTube), create a custom landing page (learn some FBML), include an opt-in form (learn about email marketing – Mail Chimp), add in regular content (need a blog – WordPress.org … NO! wrong choice – better to go WordPress.org an host yourself … get a domain, tweak the DNS servers, follow a “famous 5 minute install” that takes an hour, play with tags, understand how to import as Facebook Notes), then we need some Facebook social media plug-ins (learn about Like buttons, Like boxes, comment boxes etc), create a Like box and include on my own website (learn how to tweak the HTML).
And does all this make you a super hero? Hell no. There’s another truckload of things to learn about hiding around the next corner. This is the new business landscape for reaching customers and it’s never been as much fun.
You’ll be able to have a sneaky look at my Facebook development efforts if you know what this is:
… and if you don’t know, you’ll have to wait.