Making sense of the wealth of social media opportunities will be critical for everyone working in organisations over the next few years. Every day I seem to be discovering new possibilities that open up all sorts of creative ideas. As an organisation consultant, I see these new technologies as huge helping hands when it comes to building cohesive organisations that are fuelled by engaged people.
With over half a billion people on Facebook, the platform is hard to ignore. Business is moving in fast because they know that the average time spent online per day by a typical Facebook user is 55 mins! It is by far the best platform to initiate viral communication and activity. My toe is dipping into this hot pool – my new business pages will be launching soon and I’m excited to see what sort of communities I can build around the ideas.
What’s hardest of all though, is to draw myself a little picture showing how it all links up. My own personal digital footprint if you will. My blog (new) links now to my LinkedIn profile (long-established). My LinkedIn status also updates my Twitter account (that’s my personal one rather than my business one). Then there’s my Google profile, my Facebook profile, my business website, my Facebook business pages. Status updates, blog posts, Facebook notes, tweets. YouTube. Flickr.
My digital footprint still looks a little spaghetti-like, but it’s all starting to look a lot more coherent. I suspect there’s a market to help people create and manage their own digital presences. I wonder how the best organisations embrace all of their super-connected-linkedin digitally savvy employees?
Well that’s my first blog entry. Bit all over the place … but I’m off and running …